Appendix B: Performance Goals and Measures that Have
Been Discontinued or Changed

 

STRATEGIC OBJECTIVE 1.1

Enhance economic growth for all Americans by developing partnerships with private sector and nongovernmental organizations

Performance Goal: Increase private enterprise and job creation in economically distressed communities (EDA)

Corresponding Measures	Private sector dollars invested in distressed communities as a result of EDA investments Jobs created or retained in distressed communities as a result of EDA investments
Change	Measures have been shortened to “Private investment leveraged” and “Jobs created/retained” respectively, while splitting them into three targets for each measure for nine year, six year, and three year totals.
Justification	For the first time EDA is reporting nine year results. The nine year data will allow EDA to compare nine year forecasts (targets) and further refine its long and short term targeting methodology. Furthermore, if EDA kept them combined, it would not show if one or two exceeded their targets. Therefore, the measure has been split to form three different targets, each corresponding to one of the three reporting periods and allowing more flexibility on reporting of targets.

 

Performance Goal: Strengthen U.S. industries (ITA)

Change	Goal reworded as “Enhance U.S. competitiveness in domestic and international markets”
Justification	New wording is more specific as to what ITA does.
Corresponding Measures	Annual cost savings resulting from the adoption of MAS recommendations contained in MAS studies and analysis Percent reduction in per unit cost of data distribution Percent of agreement milestones completed Percent of industry-specific trade barrier milestones completed Exports generated annually from public / private partnerships
Change	Measures added
Justification	New measures reflect more outcomes of ITA programs, measurement of ITA’s efficiency, and tasks completed to assist U.S. industries.
Corresponding Measure	Customer perception of ease of access to export and trade information and data
Change	Measure deleted
Justification	Measure does not reflect outcomes of ITA’s work.

 

Performance Goal: Expand U.S. exporter base (ITA)

Change	Goal reworded as “Broaden and deepen U.S. exporter base”
Justification	New wording is more specific as to what ITA does.
Corresponding Measures	Number of increase-to-market (ITM) export successes Dollar value of advocacy cases completed successfully
Change	Measures added
Justification	New measures reflect more outcomes of ITA programs. Second measure is an extension of current measure—Percentage of advocacy cases completed successfully.
Corresponding Measures	Number of U.S. exporters entering new market Number of U.S. firms exporting for the first time Number of export transactions made as a result of ITA involvement Percentage of TP/US&FCS program fee funded
Change	Measures reworded as: Number of new-to-market export (NTM) successes Number of new-to-export (NTE) successes Number of export successes made as a result of ITA involvement Percentage of Commercial Service fee funded programs
Justification	New wording reflects outcomes as opposed to outputs and a better indicator of the impact of ITA’s work.

 

Performance Goal: Increase access to the marketplace and financing for minority-owned businesses (MBDA)

Corresponding Measures	Clients receiving services Percent increase in American customer satisfaction index
Change	Measures deleted
Justification	MBDA determined that these measures do not reflect the value of its work nor are they an outcome of MBDA’s work.